They're Alive! Why Apple Products Are Irresistible

Steve Jobs was one of the greatest biologists of our time. The late Apple chief will be rightly remembered for his design and marketing genius, but it was his understanding of the look and behavior of organisms — not to mention the psychology of the most sophisticated organism of all — that is the reason he's being so deeply mourned.

Human beings have always loved to biologize their machines. Favorite old cars don't just break down, they die. Computers don't power down, they sleep. Manual typewriters and obsolete turntables are spoken of with a teary fondness usually reserved for late relatives.  More

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