Eric Leist explains in the video description: ‘Who knew that
Facebook's newest feature was originally conceived by the Mad Men of the
1960s?’
In the video montage, the ultimate American mad man pitches the idea of a nostalgia-infused social network that ‘lets us travel the way a child travels - round and round, and back home again to a place where we know we are loved.’
Draper’s original presentation was for an ad campaign for the Kodak Carousel slide machine – popular in the 1950s – but was adapted by Leist, who applied the original dialogue to images of Draper's Timeline.
‘In all seriousness, the most compelling elements of Facebook’s Timeline are the ones that made Kodak’s Carousel popular', Leist, a technology strategist with Allen & Gerritsen based in Chicago, added. Read More
In the video montage, the ultimate American mad man pitches the idea of a nostalgia-infused social network that ‘lets us travel the way a child travels - round and round, and back home again to a place where we know we are loved.’
Draper’s original presentation was for an ad campaign for the Kodak Carousel slide machine – popular in the 1950s – but was adapted by Leist, who applied the original dialogue to images of Draper's Timeline.
‘In all seriousness, the most compelling elements of Facebook’s Timeline are the ones that made Kodak’s Carousel popular', Leist, a technology strategist with Allen & Gerritsen based in Chicago, added. Read More


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