Six secrets behind cool brands

(CNN) -- Why does French dressmaker Chanel always seem chic? What does British seamstress Vivienne Westwood have that others don't? And even though "Top Gun" was 25 years ago, why does everybody still want a pair of Ray Bans?

The short answer is they're just cool.

It might be a subjective concept -- one man's cool Hawaiian party shirt is another's discarded Christmas present, but certain brands seem to just stay in fashion forever.

It's a point illustrated in the UK's annual top 20 "Cool Brands" list released today.

Top of the pile is Aston Martin, James Bond's favorite car-maker, followed by Apple and motorbike designers Harley Davidson.

But numerous fashion labels make it onto the list, with Rolex highest among them at number four, followed by Nike and British designer Alexander McQueen.   Read More

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