400,000 desert Downton Abbey over excessive ad breaks and trails for other programmes

It is supposed to be the jewel in ITV’s schedule. But figures suggest viewers are being driven away from Downton Abbey by excessive advertising.

Audiences are becoming increasingly fed up with the drama being squeezed by commercials, sponsorship promotions and trailers for other programmes.

Two Sundays ago more than 9million tuned in for the second episode of the new series. But by this Sunday some 400,000 had deserted the programme, with a series low of 8.7million watching episode three.   Read More

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