09:06
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The advertising world is going to the dogs.
First, there was Meow Mix. A constant trill of meows, voiced at the pitch of a half-senile grandmother, designed to convince the malleable TV viewer that Meow Mix was four-star cuisine for felines. Then came the Beggin' Strips commercials. A hungry, odor-obsessed golden retriever followed the scent of artificial bacon through his house, all the while chanting, "Iiiit's bacon!"
And on Friday, Nestle, one of the world's largest pet food manufacturers, officially cut out the middle man and did what no other pet food brand dared do before — market straight to the canines. Continue
First, there was Meow Mix. A constant trill of meows, voiced at the pitch of a half-senile grandmother, designed to convince the malleable TV viewer that Meow Mix was four-star cuisine for felines. Then came the Beggin' Strips commercials. A hungry, odor-obsessed golden retriever followed the scent of artificial bacon through his house, all the while chanting, "Iiiit's bacon!"
And on Friday, Nestle, one of the world's largest pet food manufacturers, officially cut out the middle man and did what no other pet food brand dared do before — market straight to the canines. Continue
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