Lighting a fire under iPad: Amazon 'readies launch' of new colour Kindle - and it could be the first to make Apple sweat

Amazon is holding a press conference this Wednesday where it's widely expected that the media giant will unveil a new colour Kindle that puts it on collision course with Apple - a device that could be half the price of iPad 2.

Other tech giants from Motorola to Nokia have tried the same thing, of course - and crashed and burned. 

But Amazon is already the world's largest online retailer - and comes armed with a one-click ordering system that can deliver entertainment from books to films to music with a single button-press. Other iPad rivals may simply not have been entertaining enough.  Read More

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