Boots stocks new face serum that’s more expensive than diamonds… but at £125 a tablespoon, does it work?

It’s one thing having a model endorse your beauty cream, but quite another when it can boast a Nobel Prize.
The active ingredient in an anti-ageing serum launched here this week won its developers the award for physiology and medicine after they proved it speeds up rejuvenation of skin cells.
Unsurprisingly, the Bioeffect EGF Serum doesn’t come cheap.
Sold by Boots, it costs £125 for a tablespoon-size bottle – making its active ingredient more expensive per ounce than diamonds.    Read More

Posted in: Health